These posters were made as a self-assigned project. The main inspiration and idea came from expressing feelings that seemed too large to comprehend, giving a tacky and vibrant feeling to the emotions a lot of people feel within a truly great relationship (and some not so great).
The niche of posters that is professing your love for your partner is, in my opinion, very flat. It does not incorporate the vibrancy, the explosion of emotions.The niche pertaining to posters in norwegian is even more lacking, most designs being very polished and flat. It lacks, in my opinion, the rawness and beauty mixed with the ugly. Truly strong feelings for another person draw on several emotions at the same time.
Trying to capture this, my main mission was to make the typography truly stand out. The words, with the main focal point being classic norwegian pet names for your partner, are stylized in a fashion that pulls your eye to the pet name first. This is to draw the potential interest of an interested consumer while still nailing down the absolute passion of using these somewhat traditional and older pet names without irony.
The translations to english would be "my uncontested favorite", "darling" and "beloved". To put these in a contemporary style not only evokes a strong juxtaposition, but also references the need to find truly unique and uncommonly used pet names. Telling your partner "I love you" might become commonplace over time, and finding particular and specific things to call your partner becomes essential for someone who works on truly loving their partner.
The posters imagery is evocative of special moments. It is meant to mimic tacky inspirational posters, but put it in an overwhelmingly positive light to play on expectations. All 3 posters have a specific scenario in mind, these being:
When your television is in standby but realizing your content and comfortable with the person your sharing time with.
When you stare upon something beautiful, and the simple act of taking a picture does not do it enough justice to warrant sharing with your special person.
When a gift you have planned out carefully ends up not being delievered correctly (smushed your bouquet) but somehow their face lights up more than you thought possible, and for some reason they seem to appreciate it more with your flaws included.
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